Technology and Your Business

Sometimes we might think because something works, there is no need to change or improve it.

It is easier to do what has always been done. After all, if you have already invested time and all the other needed to resources to make something work, why would you want to make revisions on it again?

“If it ain’t broken, it ain’t need fixin’.” Unfortunately, if we get stuck to thinking this way, especially in business, we might eventually end up losing our customers, clients – our market. They will move on to someone who gives them something we cannot give or perhaps refuse to give.

In life and perhaps more so in business, we need to embrace change, innovation.

To many (if not all) businesses, to welcome what is new and to be ahead of the game means to adapt to the latest technology and yes to adopt it where it is needed in our business. Gone are the days when artificial intelligence is only hinted about in books, in movies. It can no longer be stopped in saying hello to our world today.

The reality is that technology is affecting, even transforming business. If technology is such a key thing in how we run businesses today (or even how we live day by day), how should we face it?

Decide to learn all you can about it. It all starts with the mind. We need to decide to learn all that we can in terms of technology that affects our business and is useful to our business. To access the information we need about technology, the internet is our easy companion to do this. We can also decide to take even short courses that could help us in our way forward towards technological know-how. Again, the internet is our ally in accessing even online courses that could be very helpful to us. Some of these courses are even free.

Welcome a tech person in your team. If you do not have one yet in your business, now is the time to welcome a tech person in your workplace. This is especially true if learning the latest technology you need for your business is too much for you and there is no one in your team or staff who has the tech savvy you need. Hey, we are not meant to live or work alone. Welcome that tech person in your team now.

Keep up with the trends. It’s not just learning about it from online resources, books, the media, it also means connecting with people who can understand your business and tech journey and who can also give you input. It’s about learning from those who are two steps or more ahead of you in the tech industry like Blake Rubin. To keep up with the trends may also mean welcoming a mentor or coach in this area of your life.

Let’s make technology work for our business, for our life. It’s not going away. It’s not going to die. It’s just going to keep improving. So let’s face it and harness it well.

4 Tips to Keep Succeeding in Business

So, you’ve found business success. That’s great news.

The challenge now is to keep succeeding in business or growing it. These 4 tips can be helpful in making it possible:

Be Innovative. To innovate is to “make changes in something established, especially by introducing new methods, ideas, or products.” It also means introducing something new. I think the keywords here are change and new. You need to be able embrace whatever change may be needed to further improve your product or service.

There must be no fear to embrace what may be new but needed in creating and producing your products and even in promoting or marketing it. This could also mean taking steps in getting to know your market, your clients or customers better. And this may mean using tools you’ve never tried before in doing so, like embedded analytics.

Get Mentored and Mentor Others. Your journey to success need not be done alone. Learn from others who have gone further on in their business. Find someone you can consider and ask to be your mentor. They can help you navigate not only your success but also in avoiding the potholes of mistakes and failures.

Give back from your success and reach out to mentor others as well who are still in the path you have already gone past in your business or entrepreneurial journey. It is a good thing to exercise the Golden Rule: Do unto others what you want others to do unto you.

Refuse to Only Focus on Profits. As returns and profits come in, you may be tempted to just focus on them. Make the effort to say no and to remember that it’s not all about the money. We have heard of countless stories of businesses that eventually folded up because its owners have just become too focused on the profits, getting greedy as their businesses took off the ground. When the focus is just centered on money, the quality of the products or services begin to decline, and a downward spiral can unfortunately occur leading to the eventual closure of the business.

Take Care of Your Staff. It always makes sense to do so. Your staff or employees are instrumental in making your business succeed. Know how to reward them for their performance and contribution. Create a good environment for them to work and thrive. Know their needs as well as that of their family, there might be ways you can help them like offering scholarships to their children or providing them affordable loans to help them own a home or car.

It is good news to succeed in business, but the better news is to keep succeeding in it. And you can be intentional in making that happen.

Why Brands Need to Welcome Influencer Marketing

About a decade ago, promoting and marketing your product or brand meant relying on the usual word of mouth, running an ad or two in the newspaper (or magazine), TV and even the radio. But it’s now 2018 and the usual way of doing things (traditional marketing) may no longer be enough or cost effective.

It is time to consider doing influencer marketing. But what do we mean by influencer marketing?

Influencer marketing basically means getting popular social media accounts to post, tweet or talk about your brand or product.

Influencer marketing could benefit your brand or product in several ways. Consider these realities:

  1. More and more people are online. Almost half of the world’s estimated 7.3 billion population (2016) are internet users, according to the International Telecommunications Union. And if you do trace the number of users through the years, you will clearly see that users just continue to grow year after year.

Your brand, your product needs to be talked about, known about online.

  1. Social media is invading the world. I think we all know that but sometimes we do not do the math and check the statistics and find out how much it is invading your world and mine. So here it is: as of February 2017, according to CNN Tech, Facebook is “quickly closing in on the 2 billion user mark.” As of September 2017, Instagram has reached 800 million users while Twitter has averaged 330 million monthly active users as of the 4th quarter of 2017. These are, of course, huge numbers, which remind us that we need to make a way to reach these users and one way to do that is through influencers.

To effectively bring your brand or product to these social media users, it would be good to not only form partnerships with influencers but to ensure that you bring a clear message across about your brand or product as well. Communications and brand specialists would be able to help you with this; consider enlisting the services of Nancy Behrman.

You can tap the services of those who have had a track record in working with brands. Try connecting with Nancy Behrman.

  1. Your enemy is attention span. According to a 2015 Time article, we now have a shorter attention span than the goldfish. The goldfish has a 9 second attention span and research has shown that “people now generally lose concentration after 8 seconds.” This was observed beginning in 2000 just when the mobile revolution began. This shorter attention span “highlights the effects of an increasingly digitalized lifestyle on the brain.”

Influencer marketing is your friend in facing a shorter attention span. Influencers can help bring your message across in short, crisp words through their social media accounts along with pictures and images and yes, those hashtags.

So if you haven’t been welcoming influencer marketing in the past, let 2018 be different and more productive for you.