4 Tips to Keep Succeeding in Business

So, you’ve found business success. That’s great news.

The challenge now is to keep succeeding in business or growing it. These 4 tips can be helpful in making it possible:

Be Innovative. To innovate is to “make changes in something established, especially by introducing new methods, ideas, or products.” It also means introducing something new. I think the keywords here are change and new. You need to be able embrace whatever change may be needed to further improve your product or service.

There must be no fear to embrace what may be new but needed in creating and producing your products and even in promoting or marketing it. This could also mean taking steps in getting to know your market, your clients or customers better. And this may mean using tools you’ve never tried before in doing so, like embedded analytics.

Get Mentored and Mentor Others. Your journey to success need not be done alone. Learn from others who have gone further on in their business. Find someone you can consider and ask to be your mentor. They can help you navigate not only your success but also in avoiding the potholes of mistakes and failures.

Give back from your success and reach out to mentor others as well who are still in the path you have already gone past in your business or entrepreneurial journey. It is a good thing to exercise the Golden Rule: Do unto others what you want others to do unto you.

Refuse to Only Focus on Profits. As returns and profits come in, you may be tempted to just focus on them. Make the effort to say no and to remember that it’s not all about the money. We have heard of countless stories of businesses that eventually folded up because its owners have just become too focused on the profits, getting greedy as their businesses took off the ground. When the focus is just centered on money, the quality of the products or services begin to decline, and a downward spiral can unfortunately occur leading to the eventual closure of the business.

Take Care of Your Staff. It always makes sense to do so. Your staff or employees are instrumental in making your business succeed. Know how to reward them for their performance and contribution. Create a good environment for them to work and thrive. Know their needs as well as that of their family, there might be ways you can help them like offering scholarships to their children or providing them affordable loans to help them own a home or car.

It is good news to succeed in business, but the better news is to keep succeeding in it. And you can be intentional in making that happen.

Why Brands Need to Welcome Influencer Marketing

About a decade ago, promoting and marketing your product or brand meant relying on the usual word of mouth, running an ad or two in the newspaper (or magazine), TV and even the radio. But it’s now 2018 and the usual way of doing things (traditional marketing) may no longer be enough or cost effective.

It is time to consider doing influencer marketing. But what do we mean by influencer marketing?

Influencer marketing basically means getting popular social media accounts to post, tweet or talk about your brand or product.

Influencer marketing could benefit your brand or product in several ways. Consider these realities:

  1. More and more people are online. Almost half of the world’s estimated 7.3 billion population (2016) are internet users, according to the International Telecommunications Union. And if you do trace the number of users through the years, you will clearly see that users just continue to grow year after year.

Your brand, your product needs to be talked about, known about online.

  1. Social media is invading the world. I think we all know that but sometimes we do not do the math and check the statistics and find out how much it is invading your world and mine. So here it is: as of February 2017, according to CNN Tech, Facebook is “quickly closing in on the 2 billion user mark.” As of September 2017, Instagram has reached 800 million users while Twitter has averaged 330 million monthly active users as of the 4th quarter of 2017. These are, of course, huge numbers, which remind us that we need to make a way to reach these users and one way to do that is through influencers.

To effectively bring your brand or product to these social media users, it would be good to not only form partnerships with influencers but to ensure that you bring a clear message across about your brand or product as well. Communications and brand specialists would be able to help you with this; consider enlisting the services of Nancy Behrman.

You can tap the services of those who have had a track record in working with brands. Try connecting with Nancy Behrman.

  1. Your enemy is attention span. According to a 2015 Time article, we now have a shorter attention span than the goldfish. The goldfish has a 9 second attention span and research has shown that “people now generally lose concentration after 8 seconds.” This was observed beginning in 2000 just when the mobile revolution began. This shorter attention span “highlights the effects of an increasingly digitalized lifestyle on the brain.”

Influencer marketing is your friend in facing a shorter attention span. Influencers can help bring your message across in short, crisp words through their social media accounts along with pictures and images and yes, those hashtags.

So if you haven’t been welcoming influencer marketing in the past, let 2018 be different and more productive for you.

Back to Blogging

There  was some problem with my hosting since the last week of January  that had me thinking that perhaps it’s time to quit blogging.

I also thought that as I got busy with my part-time work which is not an online job anyway, that yes, it might just be the time to bid blogging good bye.

Well, suffice it to say that there are two things that made me think of maybe staying in blogging a bit longer. Actually, thinking about it now, there are three 🙂

One is the willingness of my brother to help sort out the “hosting hiccup” (hopefully, it all gets sort out by next week), money that came in to pay a new host/hosting plan and the email of a contact (which came in just this morning) asking me to consider writing an article/review of a product/service.

Ah, maybe this is still the year to blog then.

It’s been 7 years since I began my 1st blog post on a paid domain and hosting. Perhaps this 7th year may not mark the end but rather a new beginning.