So, you’ve thought about starting your own business. Perhaps you feel a mixture of excitement and fear. Well, let me assure you that would-be entrepreneurs share those same feelings. However, it is fear that can cause you to delay starting your business and it can even stop you from starting one. So how can you face your fear that’s stopping you, delaying you from making your business dream a reality?
- Consider where the fear is coming from. While people may tell us that it is fear that’s stopping them from a pursuing a business dream or career, chances are the source of their fears can be different. On deeper probing, one might say that it is fear of failure that is stopping her, one might say that it is because she is uncertain if there is a market for her products or services. Still, one might say that she is afraid of starting a business by herself and would want a family member or a friend to start it with. Different reasons require different solutions. And so, determining your source of fear can help you better in facing that fear.
- Prepare yourself. Sometimes the fear comes from the uncertainty if you can really do something you want. It can also arise from the deeper feelings of insecurity. And so, I think it is important to make sure you are prepared, equipped, trained. For example, you are an excellent cook, but you do not have as many recipes you wish you are knowledgeable enough should you pursue a catering business. What you can then do is to consider enrolling in a cooking or culinary class. If you have friends who run restaurants, perhaps you can ask if you can help in their kitchens and learn from their cooks/chefs or serve as an apprentice.
- Staff your weakness. The fear may stem from the awareness of your skill limitations and the answer to this is to staff your weakness. For instance, if you are planning to start tutorial classes in your neighborhood but you are not very good in promoting your services, then consider asking a family member or a friend to help you in that area. If you have children, enlist them in your team as well. You might be surprised how good they are in designing and printing flyers for you and in creating a social media or online presence of your business. Don’t do it alone, ask help from others.
- Learn from the experiences of others. Knowledge can give you a certain confidence and can help you face your fears. You can gain knowledge and learn from others but not necessarily in a classroom type setting. You can learn from your interaction, observation and even reading from the experiences of others like Chrissy Weems for instance. Intentionally seek out other entrepreneurs, ask them questions, get mentored by them. Know their success stories and even their failures or mistakes so you will not repeat them. Focus on entrepreneurs who have similar products or services that you plan to have. But also learn the principles behind the success of products and services that may be dissimilar to yours but are nonetheless applicable to yours.
The 4 things I mentioned above are certainly not the 100 percent solution in facing your fear in starting your own small business. But I certainly hope they will help build the way in conquering your fear so that you may gain wings and soar towards your dream business success.