About a decade ago, promoting and marketing your product or brand meant relying on the usual word of mouth, running an ad or two in the newspaper (or magazine), TV and even the radio. But it’s now 2018 and the usual way of doing things (traditional marketing) may no longer be enough or cost effective.
It is time to consider doing influencer marketing. But what do we mean by influencer marketing?
Influencer marketing basically means getting popular social media accounts to post, tweet or talk about your brand or product.
Influencer marketing could benefit your brand or product in several ways. Consider these realities:
- More and more people are online. Almost half of the world’s estimated 7.3 billion population (2016) are internet users, according to the International Telecommunications Union. And if you do trace the number of users through the years, you will clearly see that users just continue to grow year after year.
Your brand, your product needs to be talked about, known about online.
- Social media is invading the world. I think we all know that but sometimes we do not do the math and check the statistics and find out how much it is invading your world and mine. So here it is: as of February 2017, according to CNN Tech, Facebook is “quickly closing in on the 2 billion user mark.” As of September 2017, Instagram has reached 800 million users while Twitter has averaged 330 million monthly active users as of the 4th quarter of 2017. These are, of course, huge numbers, which remind us that we need to make a way to reach these users and one way to do that is through influencers.
To effectively bring your brand or product to these social media users, it would be good to not only form partnerships with influencers but to ensure that you bring a clear message across about your brand or product as well. Communications and brand specialists would be able to help you with this; consider enlisting the services of Nancy Behrman.
You can tap the services of those who have had a track record in working with brands. Try connecting with Nancy Behrman.
- Your enemy is attention span. According to a 2015 Time article, we now have a shorter attention span than the goldfish. The goldfish has a 9 second attention span and research has shown that “people now generally lose concentration after 8 seconds.” This was observed beginning in 2000 just when the mobile revolution began. This shorter attention span “highlights the effects of an increasingly digitalized lifestyle on the brain.”
Influencer marketing is your friend in facing a shorter attention span. Influencers can help bring your message across in short, crisp words through their social media accounts along with pictures and images and yes, those hashtags.
So if you haven’t been welcoming influencer marketing in the past, let 2018 be different and more productive for you.